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Interactive
Melanoma Awareness Month: UV-U-SEE, 1
This Melanoma Awareness Month, advertising agency Pablo London have joined forces on their bold new UV-U-SEE initiative. LifeJacket skin protection, LEOs workwear, The National Federation of Builders and Considerate Constructors Scheme all stand with Pablo, as they seek to change the way the construction industry sees skin protection, calling for a critical new standard in health and safety that will help save lives. Construction workers in the UK make up 8% of the nation's workforce, but account for 44% of occupational melanoma skin cancer deaths. Melanoma is the most deadly form of skin cancer with more deaths than all other skin cancers combined. The UV-U-SEE holistic skin protection system, is designed to inform, alert and nudge those busy working on-site into a new behaviour of protection and vigilance. This behaviour change starts with an optimised safety garment called ‘The Higher-Vis Vest’. Pablo has pioneered an integrated UV-U-SEE silicon logo on a mandatory safety vest, that’s filled with a long-lasting UV sensitive material. As the sun’s UV level intensifies, the logo changes from white to pink to red, alerting the wearer and fellow workers to apply sun cream and take precautions.
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