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Ocado: Life Delivered
Online supermarket Ocado Retail is reminding the nation of its commitment to reliability, as it launches its new brand platform, Life Delivered. The multi-channel campaign from Uncommon serves to celebrate and reflect on the highs and lows of everyday life, with Ocado acting as the trusted partner that delivers what its customers need along the way. The new brand positioning marks Ocado’s ambitions to challenge perceptions and drive its continued growth as the fastest growing supermarket. The new brand platform launches with a charming and evocative hero film, which takes viewers on the journey of a lively summer birthday party. Played out in a captivating backwards sequence to create a sense of nostalgia, as if the viewer were flicking through a photo album of personal memories, it ends on the Ocado delivery as the catalyst for the summer party we just witnessed — reaffirming the important role the brand plays in our lives. The film is set to a bold Brit-pop track, the Chemical Brothers ‘Let Forever Be’, with vocals from Noel Gallagher, a sound that’s sure to evoke memories of British summers gone by, as well as a timely reminder of Oasis’ upcoming tour.
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