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Mike’s Amazing: When It’s On, It’s On

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Back by popular demand - and with even more flavour - Mike's Amazing, the condiment brand from Chefler Foods, once again has teamed up with iconic actor and comedian Jason Alexander for the next chapter of its award-winning campaign, 'When It’s On, It’s On.' The new campaign from Havas New York debuts just in time for Memorial Day and the height of summer grilling season, with two brand-new, laugh-out-loud spots that celebrate the power of a condiment done right. The first spot, Group Therapy, features Alexander as the leader of a chaotic anger management group therapy session - where every participant is, naturally, also played by him. The common issue driving them all to madness? The simple yet delicious Mike’s Amazing Mayonnaise. The second spot, set at a family reunion BBQ, will debut in mid-June and promises even more heart, humour, and this time, the hero - Mike’s Amazing Mustard, with Alexander playing every member of the dysfunctional family.
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