HotelTonight / Airbnb: It Pays to Vacation

Full-service creative agency Barrett Hofherr has launched a new national ad campaign for HotelTonight and Airbnb for the pair’s first-of-its-kind travel perk. The campaign shows how HotelTonight, the go-to mobile booking platform for incredible deals at top-rated hotels, and Airbnb,, represent two ends of the same travel spectrum, complementing one another to provide overwhelming value for today’s modern traveller. The campaign strategically addresses the growing trend of 'hybrid travellers,' those who enjoy a sleek, design-forward hotel or a charming countryside Airbnb stay. The initiative redefines what a travel rewards program looks like in today’s world, especially as work-life flexibility continues to evolve and economic uncertainty affects travel plans.