TV ad: Ford Puma Gen-E: On The Prowl

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To launch the all-electric version of one of its bestselling passenger vehicle in Europe, Ford is releasing 'On the Prowl,' a high-energy campaign from Wieden+Kennedy, introducing the Puma Gen-E. Set to the iconic track 'Ev’rybody Wants to Be a Cat,' the hero film follows the Gen-E prowling city streets, trading sly glances with feline friends and electric characters alike. It’s sleek, nimble, and cat-like by design…right down to the claw-shaped headlights.

Category Automotive
Client Ford
Agency Wieden + Kennedy, London
Production Anonymous Content
Country United Kingdom
Uploaded 23 May, 2025

Credits

Director
Pantera
Chief Creative Officer
Hermeti Balarin
Chief Creative Officer
Ana Balarin
Creative Director
Alex Sattlecker
Creative Director
David Colman
Art Director
Chaeyeong Seo
Copywriter
Holly Attrill
DoP
Daniel F. Abelló

Other credits

Agency

Head of Production Richard Adkins

Head of Production Amy Leach

Executive Producer Matthew Ellingham

Operations Rebecca Herbert

Print Producer Lwimbo Malanda

Design Director Phil Rosieur

Designer Ananya Mohan

Designer Jon Barnett

Strategy Director Michael Hines

Strategy Director Selina Khuu

Chief Strategy Officer Dan Hill

Group Account Director Tom Shattock

Business Director Abby Walsh

Account Manager Paullomi Khamar

Executive Producer Shion Hayasaka

Line Producer Ben Roberts

1st AD Tirso Diaz-Jares

Post Production / VFX 1920vfx

VFX Producer David Keegan

Shoot Supervisor Jamie Sitton

Post Production / VFX Untold Studios

Colour Producer Julien Alary

Editorial The Assembly Rooms

Editor Sam Rice Edwards

Music / Sound Theodore Music

Music / Sound 750mph

Sound Designer Sam Ashwell

Ford Puma Gen-E: On The Prowl

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Ford Puma Gen-E: On The Prowl

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