Chevrolet: Yellow May

Drink and drive can take you anywhere, just not home.

With a powerful message, we launched our new campaign for Yellow May (Maio Amarelo) alongsideCVC Veículos. Addressing a crucial theme that demands drivers' attention – the risks of drinking and driving – our creative approach delves into the distorted vision of someone under the influence, revealing the devastating consequences of "just one sip."

"Drink and drive can take you anywhere, just not home." A simple, strong, and direct message that embodies CVC's commitment to life and road safety.