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Morrisons: Fish
Morrisons and Leo Burnett UK is highlighting Morrisons' direct relationship with British farmers and fisherman as well as its commitment to getting quality produce onto the nation’s tables in its new integrated brand campaign, Fresh from Market Street. At the heart of the campaign are three 30” films – Fish, Veg and Meat – directed by award-winning filmmaker Nick Ball, the director behind global successes such as Wrigley’s ‘For When It's Time’ and Ikea’s ‘The Troll’. Set on stormy seas and in muddy fields battered by wind and rain, each film follows humorously determined shoppers who go to extreme lengths to source its food. From hauling fish from choppy waters to pulling veg from the earth with trolley in tow, the message is simple: shoppers don’t need to go to these extremes to source their food as Morrisons have done the hard work for them.
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