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Air Canada: Nice Travels
When does vacation really start? According to Air Canada’s latest campaign, the answer might surprise you. In their newest spot, created by FCB Toronto and directed by Holiday Films’ Ashkan Memarian, the brand invites travellers to reconsider the moment they shift into vacation mode, suggesting that with Air Canada, it might start well before landing. The film opens with the familiar ding of a seatbelt sign turning off and introduces us to Eileen, a woman traveling with her family. As she exhales, we hear her internal monologue kick in: “Vacation… here we come.” But a beat later, she looks around the cabin and realises: she’s not going on vacation—she’s already on it.
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