Ikea: IKEA Meatball Party Pie

Following the launch of the flat-packed FLIP FLÖPS, IKEA Australia is back with another bite-sized cultural moment to mark its 50th birthday – this time, quite literally. IKEA is celebrating 50 years in Australia with the creation of the ultimate snack, the Meatball Party Pie; a nostalgic, limited-edition mash-up of two cultural icons – the beloved Aussie party pie and the IKEA Swedish meatball. The Meatball Party Pie campaign was created in partnership with Edelman Australia. Available free for customers in all 10 IKEA stores nationwide on Saturday 31st May, the Meatball Party Pie is a small way to say a big thank you to the millions of Australians who have welcomed the brand into their homes since 1975. The IKEA Meatball Party Pie is filled with the delicious ingredients of the traditional IKEA meatball, mixed with a tasty gravy sauce, inside a perfectly golden and flaky crust pastry, and topped with a dollop of Swedish lingonberry jam. A plant-based option made with the IKEA plant ball will also be on offer. First served to customers in 1985, the IKEA meatball is one of the highest selling IKEA items each year across the world, and is hugely popular down under, with 3 million plates of meatballs sold at IKEA Australia last year. Another fan favourite is also getting in on the party celebrations with IKEA Hotdogs just 50c on Saturday 31 May and Sunday 1 June.