CoppaFeel!: Gen Z

CoppaFeel!, the UK’s only youth focused breast cancer awareness charity, are on a mission to get young people checking their chests so that all breast cancers are diagnosed early and accurately. Younger generations have never been more open about their emotions—or more empowered to share their feelings. Statistics show that a critical ‘feeling’ that is often overlooked by younger audiences however, is ‘feeling’ their chests. Three quarters of 18-24 year olds don't check their chests regularly (1). Creative agency Calling and production company Stink have collaborated to create Feelings—a bold new content series that explores the everyday emotional landscape of gen z. Working with acclaimed Stink Films director Loose, the series reflects the authentic reality of young people in the UK openly sharing emotions. Through a collection of candid short films, the series captures a snapshot of the real feelings young people experience in their daily lives.