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Marks & Spencer Clothing and Home: Summer
Get ready to ‘summer like you mean it’ with the new M&S summer campaign. This campaign from Mother invites customers to celebrate all the small things that make summer unforgettable, and showcases styles for both big plans and small moments. The hero film features the iconic track ‘All The Small Things’ by Blink 182. The visual narrative reinforces M&S's position as a leading destination for stylish, quality clothing and elevates small, relatable moments into memorable fashion experiences. The film opens with a woman stepping off a plane, greeted by the warm, golden air of summer. A gentle breeze ripples through her hair and clothes – that unmistakable moment when the holiday truly begins. She is joined by her family, with excited smiles and sun-drenched energy. The scene transitions to a poolside setting. She spritzes herself, soaking in the scent of summer, inspired by the nostalgic smell of sun cream, while her children leap joyfully into the water. Next, we see another woman cooling off while opening a freezer packed with ice lollies. A refreshing wave of cold air washes over her, providing sweet relief from the heat.
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