O2: First Breath

​O2 and its global creative agency of record VCCP have unveiled the next phase of ‘Essential for Living’ - an integrated campaign, this time celebrating the freedom that comes when travelling abroad as an O2 customer. The campaign builds on the success of the first instalment of ‘Essential For Living’, which launched earlier this year and revisited the brand's founding message from 2002, positioning it as an enabler of life’s greatest moments. The first iteration consisted of a hero film narrated by Sean Bean called ‘First Breath’ and nationwide flyposter inspired out-of-home.