Toyota Hybrid Synergy Drive: Better Together

The brand launch by Saatchi & Saatchi Australia for Toyota's Hybrid Synergy Drive, the latest generation Petrol and Electric Hybrid engine. The single take film dramatizes HSD technology, which unites a petrol engine and an electric motor in perfect harmony. It's a human way of demonstrating a highly mechanical concept: that electric and petrol engines work 'Better Together' inside Toyota’s HSD Engines. Shot in a single take the spot uses no special effects or post. This required a choreographer working for 10 days straight with the two dancers. They rehearsed until the movements were correct and timed perfectly to 55 seconds.