Pepsi Max: Pepsi Max it Legends

AMV BBDO have created a new digital and experiential campaign for Pepsi Max. The campaign aims to increase the number of ever growing fans of the Pepsi Max brand by adding fun and excitement into the lives of its drinkers. Rather than showing consumers what a good time looks like, the Pepsi ‘Max It Legends’ campaign will inspire and enable them to create their own. When you visit the site you are greeted by 3 legends. These three mates have been there, done it and lived their life to the Max and now they want to share their wealth and help young lads who have lost their oomph to max their lives. The Maxitlegends.com site will house films which will give a taster of the lives the Maxitlegends have lead. The legends have thrown down the gauntlet to sets of mates , asking them to prove they have what it takes to live like legends. The Legends have £150k and a team of assistants to make three sets of mates’ legendary dreams a reality. The public are challenged to answer one of three briefs, themed around Football, Music and Film by uploading a 60sec film proving that they and their mates have got what it takes to become legends.