TV ad: Shangri-La: Wolves

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Top 6: June 2nd 2010

O&M Hong Kong is behind a global campaign for Shangri-La Hotels & Resorts. Inspired by conversations with thousands of employees, partners and guests, the campaign focuses on the essence of the Shangri-La culture 'embracing people from the heart and treating them like family'. The new campaign is directed by internationally renowned commercial director Bruno Aveillan and takes the viewer to epic locations to communicate a simple, universal truth - "There's no greater act of hospitality than to embrace a stranger as one's own."