Top 6: September 1st 2010
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State Insurance: ShoeboxesTop 6: September 1st 2010
State is one of the biggest Insurance companies in New Zealand. Our task was to re-engage with customers and win back some love for the brand. The premise was simple; State care about your stuff as much as you do. The campaign from Colenso BBDO, Auckland kicked off with a nationwide search to find out what things Kiwis care about most. State will then find a way to protect these things, even the things you might not think you can insure.
Producer: Julie Elstone |
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