TV ad: McDonald's: Playland

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Top 6: September 22nd 2010

On Monday March 29, commuters arrived in Sydney’s CBD to find a McDonald's Playland built just for them. Adults were able to play in a way that they hadn't since childhood. The Playland incorporated retro characters from the past such as a Hamburglar swing, Grimace cage and Fillet-O-Fish bouncers. Built entirely by hand and scaled 2:1, it made adults look and feel like kids again. It had a height of 32 feet, a weight of more than 15 tonnes, and a footprint of over 4,500 square feet. People see "i'm lovin' it" in all McDonald's ads. This time they felt it. This is the 60 sec TVC of that event, which has just gone to air in Australia.