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Top 6: March 2nd 2011
Outdoor

Bezalel Art & Design Academy: An Outdoor for Every Student

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Top 6: March 2nd 2011
Every art student dreams of seeing his work exhibited and exposed to the world.
For its annual registration campaign, and to attract future students, Bezalel via Shalmor Avnon Amichay/Y&R Interactive Tel Aviv decided to honor its current students. 8 Art & Design Departments, 1500 students, 1500 different art works, 1500 different locations, all over the country. The outdoor gallery was united on Google Maps and everything could be shared.To attract future students Bezalel gave each and every current student the opportunity to exhibit his work on an outdoor poster. 1500 different art works were printed on outdoor posters at 1500 different locations across the country, turning Israel into a giant art exhibition. An online gallery, allows people to view all projects using Google maps, showing the exact location of each project, the city and street. Everything could be shared.All current Art & Design students became ambassadors sharing their projects and their locations with the world
Credits Other credits

Executive Client Director: Adam Polachek

Account Supervisor: Hagit Erez, Amichay Kattan

Account Manager: Sivan Talmor, Livnat Mizrachi, Lia Gat, Michal Kalish

Head of Strategic Planning: Yoni Lahav

Planning Director: Matan Lerman

Planner: Nili Rabinowitz

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