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Top 6: June 1st 2011
Ambient
Otrivin Nasal Spray: Less Tissues. More Trees.Top 6: June 1st 2011
Tissues are the traditional treatment for a nasal cold - boxes & boxes of them! So Saatchi & Saatchi Switzerland informed consumers that Otrivin Nasal Spray is not only a far more efficient cure for the symptoms of a nasal cold, but is also a far more environmentally friendly solution when you consider the production.
Stockholm commuters were informed of the environmental benefits of Otrivin by showcasing an illuminated Otrivin bottle with the fine spray mist coming out of it, only this time, the spray was a beautiful tree. At the base of the bottle, there's a message; 'It takes 90 years to grow a box of tissues. Choose the right way to stop your runny nose'.
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