Campaign Brief: Gideon Amichay at Cannes

At the Cannes Festival of Creativity CB interviews Gideon Amichay, chief creative officer and partner of Shalmor Avnon Amichay/Y&R, Tel Aviv, one of the hottest advertising agencies in the Middle East. Over the last few years he has produced some truly game-changing campaigns which have gone on to win the agency many Lions.