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Web Film
Model Environment: Helene on Toilet Paper
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New York-based post production boutique Northern Lights and The Artist’s Company, Bicoastal director Jeffrey Karoff deliver an eco-conscious plea au naturale-style in a revealing new PSA, “Helene On Toilet Paper” for Model Environment, a new organization of fashion models working on environmental and social causes. The spot features model Helene Traasavic relieving her bladder on an open-air toilet in the middle of the forest as she dishes on how to avoid being wasteful with paper products.
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