Childhood Obesity: The Greatest Action Movie Ever

McCann New York has launched 'The Greatest Action Movie Ever'. This integrated program for the Ad Council takes a groundbreaking approach to combat one of the hottest issues in America, childhood obesity, where 1 in 3 children is overweight or obese.

It starts with a nationwide casting call encouraging kids to "Bring Out The Action Hero in You" at ActionHeroAlliance.com. Each scene cleverly gets kids to engage in physical activity or to eat something healthy. After the auditions are uploaded, kids vote, and the winning scenes are actually used to create the final movie, where special effects bring the scenes to life. It all leads up to an online movie premiere debuting next Spring. But, the 'Greatest Action Movie Ever' does not end there because like every great action movie a sequel in inevitable.