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Top 6: November 9th 2011
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Volkswagen Tiguan: Espresso
Top 6: November 9th 2011
Volkswagen Australia and DDB Sydney have launched an integrated campaign to introduce the new Volkswagen Tiguan to the Australian market.
Nick Pringle, Creative Director at DDB Sydney commented: "At the heart of this campaign is a simple insight about quality: once you've experienced it, it's very hard to go back. This allowed us to talk about the Tiguan in a way that lots of thirty-somethings would be able to relate to." Adds Jutta Friese, GM Marketing of Volkswagen: "We believe the new Tiguan is the complete package; it has all the benefits of a quality SUV like intelligent fuel saving technology, a stylish design, great performance and is built to last." The TVC will launch with 60, 45 and 30 second editions. Print executions, web banners and a dedicated microsite (www.volkswagentiguan.com.au) complement the TVC along with radio spots on the Austereo network.
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