Berocca: Cogs

Bayer launches Berocca Twist'n'Go with an OOH drive via The Campaign Palace Sydney. The campaign is running in Sydney, Melbourne and Brisbane, including spectacular multi-panel sites in inner-city areas. The illustrations have also been converted into animated digital posters, bringing the concept to life. Twist'n'Go, was voted Product of the Year 2011 in the Beverage category of the TNS Consumer Survey of Product Innovation.