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Interactive
Nature Valley: Nature Valley Trail View
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McCann New York and Nature Valley debut "Trail View." Explore the Grand Canyon, Yellowstone Park and the Great Smoky Mountains from your computer via naturevalleytrailview.com, a website inspired by Google Street View technology that offers 300-plus miles of panoramic views and interactive guides to America’s iconic national parks.
Bringing Nature Valley Trail View to life was a collective effort involving agency partners InTheMO, Your Majesty and editors from Backpacker Magazine, who helped guide trail explorations. Outfitted with unique camera technology and averaging 6-13 miles of trails per day, the team captured more than 300 miles of park trails – stitched together from a 360-degree camera’s eleven lenses for one immersive view.
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