In the world's first social media powered flight, Loud&Clear Creative launched their client, Strike Bowling's social media manager 40 feet into the air in the middle of Melbourne … read moreCentral Shopping Centre using the power generated by 'likes, tweets, Instagram and Facebook shares. Every social interaction was rewarded with a squirt of helium in a stunt designed to engage the public and reward them with seeing a human take flight.
Loud&Clear streamed the event live over Facebook. By liking Strike's Facebook page, viewers were rewarded by being able to watch the stunt take place via a webcam, ensuring that fans all over Australia, and the world could take part, by adding 'one small squirt for man' to the balloons.
After 8 hours of balloon filling, a very nervous Strike social media manager was successfully floated to the delight of several hundred strike fans watching via the live feed, and on on the ground at Melbourne Central.
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