Coca-Cola: Camaritas (Security Camera)

As part of its ongoing mission to spread happiness and optimism, Coca-Cola Latin America via McCann, Argentina has launched a new commercial that uses security camera footage clips to capture the acts of love, exuberance, happiness and heroism committed around the world every day. Though people typically associate security cameras with negative events, Coca-Cola is combating that perception by showcasing positivity. The inspiring pieces of found footage are accompanied by Supertramp’s popular song, “Give a Little Bit”.