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Adelaide Airport: Choose your holiday of a lifetime

The Adelaide Airport wanted to create something different, engaging visitors and building excitement around the chance to win a trip by spending money with the airport retailers.

Jamshop, Adelaide created not one but three awesome 'holiday of a lifetime' packages that will inspire people from different backgrounds. A romantic Bali retreat, an adventure holiday in New Zealand, a Gold Coast family theme park holiday. Then set about promoting those packages.

Once the packages were confirmed by a travel agent they set to designing highly visible floor decals relevant to each holiday that would encourage interaction and participation.

From there the entry forms, entry boxes and counter cards all fell into place. The effect: In comparison to previous retail promotions participation rates soared with a rerun of entry forms ordered after just one week to keep up with the demand.
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