Outdoor ad: TSB Bank: Big or Better. Your way.

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In 1985 TSB Bank faced a choice. Bow to immense pressure from the Government of the day, and the wants of New Zealand's twelve other smaller independent banks, and all merge together.

TSB Bank knew this wouldn't be in the best interests of their customers - so they said 'no'.

It was a decision that defined them and made them the customer service centred success they are today.

As for the other banks? Well that's another story with a less happy ending...

Category Finance & insurance
Client TSB Bank
Agency Special
Production Flying Fish
Country New Zealand
Uploaded 15 April, 2013

Credits

Director
Gregor Nicholas
Creative Director
Rob Jack
Creative Director
Tony Bradbourne
Producer
Penelope Sinclair
Executive Producer
James Moore
Strategist
Rahat Chaudry
Head of Broadcast
Nigel Sutton
Account Director
Annabel Rees
Post production
Mandy VFX
Music + Sound Production
Liquid Studios
Senior Account Director
Julianne Hastings
Account manager
Stephanie Lee

Other credits

Managing Partner: Michael Redwood

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