Aptamil: Eye

BETC London has produced a stand-out print campaign to support the launch of Aptamil with Pronutra+ range of baby Follow On milk in the UK. The print campaign launches the new Pronutra+ range, Aptamil's most advanced formula yet.

The three print executions (Eye, Head and Thumb) highlight and explain three key benefits of the blend with extreme close-up photography, leading with the line 'The closer we look, the more we discover'.

The campaign is based on shots by leading photographer Tim Flach and will feature as SPS in titles from this week plus a series of special formats.