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Specsavers: Workout
Specsavers' latest 'Should've' TV commercial, 'Workout', directed by Hungryman's Tim Bullock, pits the active against the not-so-active in a myopic mistake. The campaign breaks in the UK during ITV's X Factor on Saturday, when it will also be made available across social platforms and the X-Factor voting app. The ad features a very enthusiastic but hurried and short-sighted aerobics instructor, Holly, who arrives at the local community centre to teach a high energy workout. Armed with a thumping boombox that blasts out LMFAO's Sexy And I Know It, Holly is soon into her programme of fast-moving, calorie-busting moves. But the class is a bit slow to get going today.
Media Agency: Manning Gottlieb OMD Related |
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