Interactive ad: Georgia: Vending Machine App

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Top 6: March 12th 2014

Japanese "canned coffee" brand GEORGIA is mostly purchased at vending machines. But in Japan, vending machines are a sight all too familiar. How can we make our experience using vending machines a special one?

Solution: A mobile app that enables the intimate interaction between "man" and "vending machine". Register a vending machine that you regularly visit, and the app becomes a hotline between you and a cafe owner in the vending machine. The cafe owner will send you a message when you are close to the vending machine. The more you visit the vending machine, the more intimate you become with the cafe owner.

Category Drinks, non-alcoholic
URL http://interactive-salaryman.com/pieces/georgia_mfc/
Client Coca-Cola
Agency Dentsu Inc., Tokyo
Production TYO inc. / ID Division.
Country Japan
Campaign file Download campaign file
Uploaded 26 February, 2014

Other credits

Creative Director: norifumi adachi , yujiro kaizawa

Copywriter: tomokazu yamamoto, ryuta moniwa, mihoko irie, hokuto miura

Art Director: seishi ono

Agency Producer: kosuke hayashi

Illstrator: kimiaki yaegashi

Planner: yasuhiro tsuchiya, yusaku wakazono, yuya tanaka, hokuto miura

Other: Designer: naoyuki tamura, daisuke kihara, tamae kawamura

Director : fumio shiosaka, ayumu sanai, megumi shimokawa

Cinematographer: amana inc., hirotaka takada

Production Producer: daisuke kobayashi, eisaku miyashita , soichiro kawano , tetsuya hashimoto , nao taguchi, masayuki nakata

Gaffer: masao kato

Sound Designer: naoki takahashi, akihiko miyara

Production Designer: Concept Conception inc.

Product Designer:Sanko System Co.,Ltd., Developer:1-10 design inc., IRKA, Trymore inc., Zun System Corp., masaaki kawata, Technical Director:takaaki ishizawa, Production Manager:naho taguchi, sou yamagishi, kenji ichihara, Equipment:toshiyuki ichihara, masatoshi aikawa, Video Engineer: tetsu miura, Art Designer: keiji yoshinuma, Casting: katsumi kanno, Coordinator: shinji ito, Stylist: keiko aiba, Hairmake:saori kato, Video Editor:chiaki matsumoto, yuji amano, Mix: yu mitamura, Colorist: yoshiro kamei, CG: minoru kawahata, PM:yasumi ohno, hisayosi kobayashi, emika kawaura, Narrator:seika kumagaya, Cast: aoi tamaki, sento takemori, yuichiro suzuki

Georgia: Vending Machine App

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Georgia: Vending Machine App

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