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Top 6: April 16th 2014
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The Pilion Trust: Fuck The PoorTop 6: April 16th 2014
The Pilion Trust, a charity that helps some of the poorest and most vulnerable, has conducted a social experiment on the people of London to see if we really do care about those who are less fortunate.
A man wearing sign saying 'Fuck the poor' was sent out to the streets of the capital as part of a campaign for the charity by Publicis. Londoners were secretly filmed taking the man to task for the offensive statement. Afterwards, the man flipped his sign over so that it read 'Help the poor' and he proceeded to ask for donations - but this time people completely ignored him.
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