Guardian: Own the Weekend

On Friday 12th September the Guardian will launch a charming new campaign demonstrating how the Guardian and Observer offers a feast of inspiration to help you make the most of your weekend. This campaign is an evolution of the successful 'Own the Weekend' strategy, which has delivered over a million additional sales since it's launch in January 2013 and the rare occurrence of delivering a year on year increase in a declining market. This iteration sees the Guardian empowering their readers to own their own weekend with the papers as the inspirational fuel.