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Top 6: October 29th 2014
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Diet Coke: Diet Coke: Millions of One of a Kind BottlesTop 6: October 29th 2014
A new campaign for Diet-Coke revealed a unique collection of over 2 million unique one-of-a-kind bottles.The campaign, revolving around the concept "Stay Extraordinary,"produced over 2 million different bottles using a new printing system that printed every bottle with a different look. For the consumer this meant no bottle repeated itself and whoever bought a diet coke bottle received a one-of-a-kind design. The purpose of the campaign was to convey to Diet-Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles.Agency: Gefen Israel
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