FAADA: The Most Savage Casting

We made a real casting of children between 3 and 5 years for a supposed TV ad . The children had to imitate various wildlife. After we interviewed the parents and explained the conditions in which their children would work during filming. Hunger, stress, thirst, separation of mothers, electrical shocks, amputations, among others. The campaign from Contrapunto BBDO Madrid ends with the slogan : It's true. It's cruel. These are the conditions which wild animals used in advertising, TV and cinema, undergo.