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Scion: Franco and Franco
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Scion has always been a little weird. With no-haggle pricing, standard premium features and cars shaped like toasters, Scion has proudly done things differently. Now, actors James Franco, Jaleel White, and an inflatable tubeman take the all-new Scion iM and iA for a spin in the brand’s newest ad campaign, titled “Weird, Right?” This is the largest marketing campaign for Scion since the brand’s launch in 2003. The wave of weird contains three :30 TV spots. One features the dual sides of Hollywood actor/artist Franco, while a second features White and a wax figure of himself as his best-known role, Steve Urkel from the 90s sitcom “Family Matters.” The third talent is a little untraditional, but definitely not unfamiliar – an inflatable tube man. Agency: Droga5 New York.
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