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6 million children die before they reach the age of 5, due to infections like Diarrhoea and Pneumonia. 44% of these deaths occur in the first 28 days of birth. This work created by MullenLowe Singapore, MullenLowe SSP3 Bogota, and Lowe Lintas, Mumbai, was a real life experiment that taught mum-to-be, Sangrahi, the simple habit of washing hands with soap, and how it can be life saving for her baby.
Other credits
Client:
Samir Singh, Executive Vice President – Skin Cleansing (Hindustan Unilever Ltd.)
Kartik Chandrashekhar, Global Brand Vice President (Unilever Singapore Pte. Ltd.)
Anila Gopal, Global Brand Director – Social Mission (Hindustan Unilever Ltd.)
Anusha Gupta, Global Marketing Manager (Hindustan Unilever Ltd.)
Madan Kumar Kamath, Global Brand Manager (Hindustan Unilever Ltd.)
Agency:
Sagar Kapoor, Executive Director – Creative (Lowe Lintas, Mumbai)
Carlos Andres Rodriguez, Executive Creative Director (MullenLowe SSP3, Bogota)
Vinay Vinayak, Global Business Director (MullenLowe, Singapore)
Ranjit Jathanna, Chief Strategy Officer (MullenLowe, Singapore)
Sarvesh Raikar, Group Creative Director (Lowe Lintas, Mumbai)
Natasha Sunderan, Senior Brand Services Director (Lowe Lintas, Mumbai)
Production:
Anand Gandhi, Director
Khalil Bachooali, Executive Producer (Offroad Films)
