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Top 6: July 20th 2016
Channel 4 in the UK has just launched a major new advertising campaign ahead of the Rio 2016 Paralympic Games: We're The Superhumans.
The new spot launches as part of Channel 4's
… read more2016 Year of Disability and is the follow up to the multi-award-winning Meet the Superhumans campaign of London 2012, which helped shift perceptions of disability within the UK.
The centrepiece of the campaign is a three-minute spot, We're the Superhumans, created by Channel 4's in-house 4creative team and directed by Blink Productions' Dougal Wilson. The film features a cast of more than 140 disabled people - including Paralympic athletes, musicians and members of the public from all walks of life - and celebrates the abilities of people with a range of impairments.
read less...Head of Production: Clare Brown
Executive Producer: Shananne Lane
Creative: Alice Tonge, Dougal Wilson, Jolyon White and Richard Biggs
Group Business Director: Olivia Browne
Senior Account Director: Tom Foster
Senior Agency Producer: Louise Oliver
Production Coordinator: Christopher Osborne
Head of Marketing, C4: James Walker
Group Marketing Manager, C4: Grace Ayes
Marketing Executive, C4: Erin-Jane Golding
Director: Dougal Wilson
Producer: Ewen Brown
DoP: Daniel Landin
Casting: Rose Waite
Production Manager: Lucy Jones
Offline Editor: Joe Guest @ Final Cut
VFX Producer: Hannah Ruddleston @ MPC
VFX: Tom Harding @ MPC
Telecine: Jean Clement Soret @ MPC
Audio Design: Anthony Moore @ Factory
Production Design: Andy Kelly
