TV ad: Pedigree Adoption Drive: The PEDIGREE Child Replacement Programme

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A child is the centre of any parent’s life. So when that child grows up and moves out, it can be hard.

Pedigree has taken it upon themselves to help parents through this difficult life stage. How?

By replacing their child with a dog.

The Pedigree Child Replacement Programme is an adoption campaign squarely targeted at ‘Empty Nesters’ that aims to get dogs out of shelters and into homes that need them. An adoption campaign that pairs abandoned dogs with abandoned parents.

Category Household, garden & pets
Client Mars
Agency Colenso BBDO
Production Exit Films
Country New Zealand
Uploaded 21 March, 2017

Credits

Director
Adam Gunser
Creative Chairman
Nick Worthington
Executive Creative Director
Steve Cochran
Creative Group Head/ Art Director
Andre Sallowicz
Creative Group Head/ Copywriter
Simon Vicars
Production Company Producer
Declan Cahill
Business Director
Abbi Barker
Planner
Ed Gunn
Head of Broadcast
Jen Storey
Photographer
Will Bailey
Account manager
Alice Sopwith
Group Business Director
Ahmad Salim

Other credits

Colenso BBDO

Senior Producer Serena Fountain-Jones

Senior Account Manager - Activation & PR - Jaimie Crighton

Executive Digital Producer - Tim Freeman

Digital Producer - Will Thorat

Digital Designer - Dean Pomfrett

Digital Developer - Dave Arcus

Retoucher - Reks Kok

Client - Mars

MARKETING DIRECTOR - Oliver Downs

MARKETING MANAGER: PET - Cormac van den Hoofdakker

BRAND MANAGER: DOG & SPECIALTY - Maria Granados

Sound Design - Franklin Rd

Media Agency - Starcom

Pedigree Adoption Drive: The PEDIGREE Child Replacement Programme - Scared

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