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Pedigree Adoption Drive: The PEDIGREE Child Replacement Programme - Dribble Cry
A child is the centre of any parent’s life. So when that child grows up and moves out, it can be hard. Pedigree has taken it upon themselves to help parents through this difficult life stage. How? By replacing their child with a dog.
The Pedigree Child Replacement Programme is an adoption campaign squarely targeted at'Empty Nesters' that aims to get dogs out of shelters and into homes that need them. An adoption campaign that pairs abandoned dogs with abandoned parents. Agency: Colenso BBDO, Auckland
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