YMCA: YMCA Playnasium

The YMCA Playnasium is a manifestation of the YMCA's brand purpose of getting people together to get active. Installed in parks, the YMCA Playnasium uses children's weight as exercise weights, allowing a parent's workout to power their child’s play. Including the Row-Row-Row Machine, the Pec-A-Boo and the Pull-Upsy Daisy; each piece of equipment is designed for different age groups and muscle groups but all help time-poor parents get fit, spend quality time with their children and model healthy behaviour. Agency: McCann Melbourne