Monoprix: Label of Love

To celebrate its anniversary, Monoprix and its agency Rosapark wanted to mark the occasion by creating a striking cinematic story. The result, an emotional film which, uncut, lasts 4 minutes, follows a young boy and girl whose destinies cross paths thanks to the words found on the iconic Monoprix packaging. By putting its emblematic packaging at the center of the story, Monoprix is symoblizing the role it has played across France’s metropolises for the last 85 years