Carlsberg: Smoothest Hour

Carlsberg teamed up with OMD and Clear Channel to combat the heat on our sunny island with their newest creative OOH campaign - Counting down to the smoothest hour. The execution, aimed to marvel the crowd with its innovative sampling concept, features the first-in-market countdown beer dispenser along the buzzling streets of Somerset. The custom built 2.2m tall dispenser features a digital countdown timer that brews anticipation among the public and urge them to countdown with Carlsberg to the smoothest hour, enjoying a can of the premium delight as the dispenser opens up at 1pm and 6.30pm respectively. Expect an overwhelming response from a crowd of beer lovers as Carlsberg unveils a promise of a thirst quenching smooth textured ice cold beer.