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Top 6: November 22nd 2017
Outdoor
McDonald's: McDelivery PinTop 6: November 22nd 2017
Come All Soul's Day, families in the Philippines troop to cemeteries to visit their dearly departed. They stay for the day. Some even stay overnight. The deluge of families also means huge traffic in these areas. It becomes difficult to get out for a bite. Food deliveries face the complication of no exact addresses. So McDonald's created the giant McDelivery Pin which serves as a convenient pick-up point for food deliveries. One simply orders via the McDelivery app. The McDelivery Pin is searchable in online maps so it’s easy to find. Agency: Leo Burnett, Manila
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