Radio ad: Toyota Genuine Parts: The Great Outdoors Revised

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Toyota New Zealand has launched a new campaign via Saatchi & Saatchi New Zealand, illustrating the importance of asking for genuine parts when having vehicles serviced or repaired.

'Beware the Dangers of Almost the Same' is designed to get second-hand Toyota owners to stop and consider what their mechanic is putting in their car in a more memorable way.

Category Automotive
Client Toyota
Agency Saatchi & Saatchi New Zealand
Country New Zealand
Uploaded 12 December, 2017

Credits

Chief Creative Officer
Toby Talbot
Creative Director
Guy Roberts
Creative Director
Corey Chalmers
Copywriter
Kim Fraser

Other credits

Client: Toyota New Zealand

Chief Executive Officer: Alistair Davis

General Manager UV & Marketing, Executive: Andrew Davis

General Manager Customer Services & Product Planning: Spencer Morris

Manager - Marketing Operations: Susanne Hardy

Team Leader - Marketing Operations: Sonya Coutts

Customer Services Coordinator, Marketing: Katie MoffatToyota Genuine Parts PRINT3.jpg

Social Media Coordinator: Sarah-Kate Sinclair

Media Agency: Starcom

Toyota Genuine Parts: The Great Outdoors Revised

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Toyota Genuine Parts: The Great Outdoors Revised

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