Tooheys Extra Dry: Refresh Your Taste

Tooheys Extra Dry (TED) hadn't refreshed the taste of its beer since it first launched in 1994. And while it may have been known for the 'Clean Crisp Taste' in the 90s, the truth is it had become a pretty stale choice.

When the time came to announce that TED had finally refreshed its taste, we wanted to use the beer as a symbol of hope. Hope to all the mates out there who also needed a little refresh. Agency: Host/Havas