Interactive ad: Melbourne International Film Festival (MIFF): Unwritten Reviews

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Top 6: July 25th 2018

Melbourne International Film Festival (MIFF) has launched its latest campaign, 'Unwritten Reviews',via McCann Melbourne. The campaign aims to inspire a new way of reviewing films, through sensory elements that transcend beyond the written word. Inspired by the festival's mission, the 'Unwritten Reviews' seek to bring to life the emotive response of each film through an unforgettable sensory experience, at times evoking the same response as the films. This year, six 'Unwritten Reviews' have been created by six diverse Melbourne artists, including a professional chef, a music producer, a master brewer, a contemporary Indigenous artist, a cocktail mixologist and a tattoo artist. Each artist was invited to attend a private screening of a film from the 2018 program. They were then tasked with crafting a bespoke review in their respective mediums inspired by their viewing experience.

Category Entertainment & leisure
URL http://miff.com.au/unwrittenreviews
Client Melbourne International Film Festival
Agency McCann Melbourne
Production AIRBAG
Country Australia
Uploaded 19 July, 2018

Credits

Director
Will Horne
Chief Creative Officer
Patrick Baron
Executive Creative Director
Nicole Mandile
Creative Director
Andrew Woodhead
Producer
Nick Venn
Producer
Melina Flood
Art Director
Max Kennedy
Copywriter
Tom Medalia
Copywriter
Aaron Bethune

Other credits

Designers: Edward Stroud

Senior Editor: Oliver Knocker

Group Account Manager: Charlie McDevitt

Account Director: Emma Van Den Berg

Senior Account Manager: Meg Andrews

Account Executive: Leighton Howindt

Head of Production: Martin Box

Managing Partner: Adrian Bosich