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Lexus ES: Stolen
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Team One and Lexus have revealed a new national marketing campaign, “A Product of Mastery,” to debut Lexus’ seventh-generation 2019 ES luxury sedan. The hero TV spot, “Stolen,” reimagines a classic heist with the notion that Lexus has hijacked its best design, technology and craftsmanship over decades of obsession to create a true product of mastery. Another :30 TV spot, titled “Why Bother,” explores the reasons for achieving mastery.
Neil Cleary – Music Supervisor Related
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