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Top 6: January 23rd 2019
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Ikea: The NightclubTop 6: January 23rd 2019
IKEA has launched a new integrated campaign via Mother, encouraging people to reappraise the night and value their sleeping life as much as their waking life by helping the nation to sleep better and for longer. IKEA has partnered with Dr. Guy Meadows, co-founder of The Sleep School to provide expertise in training its coworkers on the science of sleep – something that will enable them to better help people in-store.
It follows research that reveals 63% of people feel unhappy with the amount of sleep they get. Furthermore, key insights and expertise, from both Dr. Guy and IKEA, have been integrated into a new online resource on IKEA.co.uk. The IKEA Sleep Hub will house information designed to help people get a better night’s sleep as well as a tool to help people better understand their needs and find the right products to help. This is further supported in-store by a series of workshops and events focusing on the insight that sleep is a truly individual experience entirely unique to a person.
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